bahamas beach tommy towel::And historically this has always been a good option for new web sites that dont have any other way to get traffic.
Buying traffic via a pay per click can be a viable way to get instanttargeted traffic.
And a few years ago it was quite cost effective.
Now its tough to get 2 or 3 times your investment back.
Why is it so difficult to get a good payback now?
There are several factors that can have a huge impact on results.
These factors have all caused the price of a keyword to skyrocket.
Just so we all are on the same page, lets look at the basic goal of ppc campaign.
Its all about the conversion rate.
Several years ago it was very possible to stay around.
Now it is much more difficult to find keywords below the.
There are other means to improve your conversion rate.
A wellwritten and effective sales pitch can increase sales.
Running promotions, offering special incentives, and offering solid value helps too.
If you look at it in a pure business sense, youre doubling your money.
But if something goes awry, or google makes a right turn and you still go straight ahead it can get darn expensive.
And they are at least doubling and more the return on investment.
So in many cases the cost has doubled, the profit remained the same.
This does cut a lot of people out of the game.
Between the high dollar costs and the lower return, many wont or cant risk that type of money.
And learning how to find the right keywords, and then write an effective ad is no walk in the park for most.
Pay per click advertising can and does work.
But you really have to have a well thought out campaign from start to finish.
Good products, sales pitch, incentives, keyword research, effective ad writing, and conversion rates that can pay through are necessary now more than ever with the high costs.
But you should have a wellrounded marketing plan that includes ppc along with other methods to bring targeted visitors to your web site.
John dow owns , a website that specializes in web site design tools, computer troubleshooting, and security.
His webmaster essentials cd has helped many new and existing website owners.
Go here to learn more:.
Комментариев нет:
Отправить комментарий